1. 24/7 Accessibility
Social media networks are accessible 24 hours a day, 7 days a week and 365 days a year from anywhere in the world provided you have Internet connectivity. It helps businesses to log into the business profile anytime and share images, news, updates, events, etc., about business and its products/services. Customers can also log into their social media account anytime around the clock to check information on businesses or products/services they are interested in.
2. Inexpensive and Efficient
Social media marketing is free. It, however, requires some efforts to visit social media websites regularly and share useful content. With more than half of world’s population present on social media websites and approximately 58 million users visiting different social media websites every day (source: socialmediatoday), SMM is an easy way to connect and communicate with large number of targeted audiences with less efforts and within less time.
3. Improves Website Traffic
Sharing educational content on your business accounts on social networking sites with relevant images and videos will attract users. Good content, therefore, acts as a reason to click and visit website. This is how a small business can generate more traffic to the website. SMM not only promotes your business by bringing more traffic to your website, it provides opportunity to convert visitors into prospects.
4. Builds Brand Awareness
Social media networking is a powerful marketing tool in building brand awareness. With the help of social media, you can show-case your company’s products/services and post updates, events, etc. It not only targets the audiences, but it also engages them and help businesses in promoting their brand over time. A study by socialmediatoday reveals that, 83% of customers prefer to connect to the brand on Facebook and 53% on Twitter.
5. Better Customer Service
Social media websites also help small businesses in providing service to their customers. These networks enable one-to-one interaction and acts as conversation channels and this help in communicating directly with visitors/customers and resolve their queries as soon as possible. Therefore, SMM is one of the effective ways of offering customer service to target audiences. 53% of small businesses are using social media websites as a two-way conversation tool and provide customer service to its customers (source: socialmediatoday)
6. Impact on Organic Search Results
Social signals have become one of the major factors in ranking the website. Making presence on social media platforms and sharing educational and relevant content encourages customers to follow you or share your content with their family, friends, etc. This builds domain authority and improves organic search rankings.
SMM is a smart marketing approach that helps small businesses in the digital world to stand out amid competitors. SMM is, therefore, important for small businesses.