1. Google Analytics and Google Search Console
These fist two SEO tools are a must. Google Analytics provides insight into the traffic your site receives. Google Search Console tells you if Google runs into any issues spidering and indexing your website. Plus, these tools can be linked up so that your Google rankings data (impressions, clicks, click-through rate, average position, landing pages) can be reporting on within Google Analytics.
2. Screaming Frog
Screaming Frog is SEO software that will crawl a website to identify issues with its optimization. Get information on title tags, meta descriptions, H1s, site structure, broken links, response codes, and so much more. It’s the best tool to use when coming up with a plan on what needs to be fixed on a site.
3. Yoast SEO
Add this plugin to your WordPress site if you haven’t already. Use it for every page and post that is published on your site. It will allow you to optimize the title tag and meta description easily. It will even help you optimize the content on the page by suggesting where you should place the keyword phrase you’re trying to rank for in Google.
4. Keywords Everywhere
This is an amazing tool that most people don’t know about yet. It’s a Google Chrome extension that shows various metrics to help with your keyword research, such as:
- Search Volume
The tool supports many different platforms like Google Search Console, Google Analytics, UberSuggest, and many others.
5. GTMetrix and PageSpeed Insights
Both of these tools should be used monthly to ensure the site is loading fast enough for users. They will scan the website to identify any slowdowns. They also provide suggestions on how to boost speeds across the site.
Simply type your website URL into this tool and you’ll quickly get an automated SEO audit. This is a quick and easy way to find low hanging fruit to improve your SEO.
To step up your content marketing game, consider using MarketMuse. It will analyze a page’s content and compare it to other sites with similar content. It will then give you information on how to improve yours to help you rank over competitors.
8. GroupHigh or Just Reach Out
Backlinks are still critical for SEO, but unfortunately there’s no silver bullet solution to getting links. Great content is step one. Step two is identifying websites and influencers that would like to link to your content. And that’s what GroupHigh and Just Reach Out can do. Both tools will help you find websites and influencers so you can build more links.
9. Bing Webmasters Tools
Yes, people do use Bing! Plus, Bing Webmaster Tools is another great tool to get more insight into how you can improve your overall SEO.
10. Your Brain
At the end of the day, the most powerful tool for SEO is between your ears – your brain. There’s no one tool that can give you everything you need to know so it’s up to you or the SEO expert you’ve hired to put all the pieces together and implement a solid SEO plan.